app() to send a URL as an app card. On iMessage, the card renders as an iMessage mini app: recipients tap it to open the link directly inside Messages, with no browser. It’s delivered through the Spectrum Mini App, Photon’s Apple-approved mini-app launcher. On Slack, Telegram, WhatsApp, and terminal, it falls back to the plain URL.
app() when you want to present a link as a tappable card rather than an inline URL.