Sample messages
- How many: add at least one sample for each use case under Messages are for, and never fewer than two. You can add up to five.
- Brand name: start each sample with the brand name, so that the recipient knows who is texting.
- Match the use cases: each sample must be a message that the campaign’s use cases allow. For example, a campaign for appointment reminders can’t have a sample that is a discount offer.
- Opt-out: at least one sample must tell people how to opt out, for example: “Reply STOP to opt out.”
- Links and phone numbers: if Messages contain links is on, include a link like the ones you will send. If Messages contain phone numbers is on, include a phone number.
- Realistic: write the messages that you will really send, with realistic values in place of personal details. Keep each sample under 160 characters where you can.
Examples
Keyword responses
Each campaign has a response for each of three keywords. You enter them under Keyword responses. Each response can be up to 320 characters long.
The HELP response can link to a website, but that page must show clear contact
details.