10DLC opt-in form requirements

If people opt in to your texts through a form on a website or in an app, reviewers open that form and check it. The form must collect clear consent to receive texts from your brand, separate from everything else on the form.

What the form must include

A phone number field

Label the field clearly as a phone number. The field can be required or optional. If it is required, the SMS consent checkbox must be optional, so that people can submit the form without agreeing to receive texts.

A separate SMS consent checkbox

The checkbox is unchecked by default.
People can submit the form without checking it.
It is only for SMS. Don’t combine it with accepting your terms, or with consent to email or phone calls.
Its label says exactly what people agree to. “Text me” or “Contact me” is not enough.

The full consent text

Show the consent text next to the checkbox. See Consent text.

Links to your privacy policy and terms

Link to both pages from the form, next to the checkbox or in the consent text. The links must open real pages, not placeholders. See Privacy policy and terms.

A working submit button

The form must submit and record the person’s consent.

Copy this text and replace each part in brackets:

By checking this box, you agree to receive [types of messages] by text from [Brand name]. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. We will not share mobile information with third parties for promotional or marketing purposes. [Privacy Policy] and [Terms].

Each part has a reason:

Part	Why reviewers need it	Example
Brand name	People must know who texts them. Use the registered brand name.	Example Co
Types of messages	People must know what they will receive. Name every use case of the campaign.	Order updates and delivery alerts
Message frequency	People must know how often you text.	Message frequency may vary.
Cost	People must know that their carrier can charge them.	Message and data rates may apply.
Opt-out	People must know how to stop the texts.	Reply STOP to opt out.
Help	People must know how to get help.	Reply HELP for help.
No sharing	People must know that you keep their number private.	We will not share mobile information with third parties for promotional or marketing purposes.
Policy links	People must be able to read your privacy policy and terms.	Privacy Policy and Terms

Extra text for some use cases

Marketing: say that the texts include marketing, for example: “You agree to receive marketing texts from Example Co.” The checkbox label must also make this clear.
Political or charity campaigns: if you will ask for donations, add “Donations may be solicited.”

Example form

This form meets every requirement. The checkbox has no checked or required attribute, so it is unchecked by default and optional.

<form action="/signup" method="post">
  <label for="phone">Mobile phone number</label>
  <input id="phone" name="phone" type="tel" autocomplete="tel" />

  <input id="sms-consent" name="sms_consent" type="checkbox" value="yes" />
  <label for="sms-consent">
    By checking this box, you agree to receive order updates and delivery alerts
    by text from Example Co. Message frequency may vary. Message and data rates
    may apply. Reply STOP to opt out. Reply HELP for help. We will not share
    mobile information with third parties for promotional or marketing purposes.
    <a href="https://example.com/privacy">Privacy Policy</a> and
    <a href="https://example.com/terms">Terms</a>.
  </label>

  <button type="submit">Sign up</button>
</form>

Show reviewers where the form is

Public URL: the form must be at a public URL that opens without a sign-in.
Exact location: in How people opt in and out, give the URL of the page and say where the form is on it. For example: “The sign-up form at the bottom of https://example.com/contact.”
Screenshot: if the form is in a pop-up, behind a sign-in, or in a mobile app, add a link to a screenshot of it. Upload the screenshot to a service that gives a public link, such as Google Drive or Imgur, and check that the link opens in a private browser window. If the form is a pop-up, also say when the pop-up appears.

For the full text of the How people opt in and out field, see Message flow.

Common mistakes

Mistake	Why it is rejected
The checkbox is checked by default	Consent must be an action that the person takes.
SMS consent is part of accepting the terms	SMS consent must be separate from every other agreement.
The checkbox is required	People must be able to submit the form without agreeing to texts.
The label only says “Text me”	It doesn’t say who will text or what the messages are.
Part of the consent text is missing	Every part in the table above is required.
The consent text doesn’t name every use case	The consent must cover everything the campaign sends.
There are no links to the privacy policy and terms	People must be able to read both from the form.
The form is behind a sign-in and there is no screenshot	Reviewers can’t see the form.
The form doesn’t submit	Consent must be recorded when the form is submitted.

If people don’t opt in on a form

People can also opt in by phone, in person, on a paper form, or by texting a keyword. See Message flow for a template for each method.

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10DLC opt-in form requirements

What the form must include

Extra text for some use cases

Example form

Show reviewers where the form is

Common mistakes

If people don’t opt in on a form

​What the form must include

​Consent text

​Extra text for some use cases

​Example form

​Show reviewers where the form is

​Common mistakes

​If people don’t opt in on a form

What the form must include

Consent text

Extra text for some use cases

Example form

Show reviewers where the form is

Common mistakes

If people don’t opt in on a form