Skip to main content
US carriers don’t allow some kinds of content on 10DLC numbers, whatever the law in your state allows. A campaign with this content is rejected, often with a code from 701 to 709. Messages with this content can also be blocked after the campaign is approved. Check this list before you register a campaign. If you think a campaign was rejected by mistake, contact Photon support.

​
Not allowed

​
Allowed with restrictions

  • Alcohol (706): some carriers allow it with age verification on the website and in the opt-in. Contact Photon support before you register.
  • Direct lending (712): a direct lender must say so in the registration. Contact Photon support before you register.
  • Political and charity messages: the consent text must say whether donations will be solicited. See Message flow.

​
Messages for other businesses

Each business that sends messages needs its own brand and campaign. Don’t send another business’s messages through your campaign. See The sender must be the registered brand.
  • Don’t use public link shorteners such as bit.ly or TinyURL. Carriers often block them. Use your own domain, or a short domain that belongs to your brand.
  • Every link must open without a sign-in and must match the campaign’s use cases.