10DLC carrier rejection codes - Photon

When carriers reject a campaign, the finding can include a three-digit code, such as 602 or 806. Find the code in the tables below to see what the carriers found and what to change. If a finding has no code, see Common findings. After you fix the campaign, follow Fix and resubmit.

Campaign details (601–611)

Code	What carriers found	What to do
601	The campaign settings don’t match the website or the sample messages.	Make Messages contain links and Messages contain phone numbers match your sample messages. If either is on, a sample must contain a link or a phone number.
602	The use cases don’t match the description, the consent text, or the sample messages.	Make those details consistent, and include a sample for each use case. See Use cases and consistency.
603	The brand, website, description, opt-in, and sample messages describe different businesses.	Make them describe the same sender. If a sample names another business or product, explain in the description how it belongs to the brand. See Use cases and consistency.
611	The START, STOP, or HELP response is incomplete.	Include the brand name, message frequency, rates, HELP, and STOP in the START response. See Keyword responses.

Content and sender (701–713)

Code	What carriers found	What to do
701	Cannabis, CBD, or hemp content.	Carriers don’t accept this content. Contact Photon support if the campaign was misclassified. See Prohibited and restricted content.
702	Firearms or ammunition content.	Contact Photon support to check whether the use case is supported.
703	Sexual content that is not permitted.	Contact Photon support if the campaign was misclassified.
704	Gambling content, such as casinos, sports betting, or lotteries.	Contact Photon support to check eligibility before you resubmit.
705	Hateful or abusive content, or profanity.	Contact Photon support if the campaign was misclassified.
706	Alcohol content without age verification.	Contact Photon support to confirm eligibility and the age checks you need.
707	Tobacco or vaping content.	Contact Photon support to check whether the use case is supported.
708	Lead generation or affiliate marketing, such as selling or sharing contacts with third parties.	Remove lead-generation activity from the campaign and the website. Contact Photon support to review the business model.
709	High-risk financial services, such as payday loans, debt relief, credit repair, crypto, or trading signals.	Contact Photon support to check whether the use case is supported.
710	The registered brand is not the business that sends the messages, for example an agency instead of its client.	Register the brand of the business that sends the messages. See The sender must be the registered brand.
711	The same tax ID (EIN) is used for several brands.	Contact Photon support to confirm the correct brand and explain why the brands share a tax ID.
712	The campaign looks like direct lending, but the registration doesn’t say so.	Contact Photon support to review the classification.
713	A large company uses an email address that is not on its own domain.	Change the brand’s contact email to an address on the company’s domain. See Brand verification.

Verification and opt-in (801–807)

Code	What carriers found	What to do
801	The business doesn’t qualify as a sole proprietor.	Register the brand as a business with its EIN. See Personal brands.
802	The sole proprietor is not yet authorized.	Contact Photon support.
803	The opt-in forces consent: the checkbox is missing, or both the checkbox and the phone number are required.	Add an optional SMS consent checkbox that is unchecked by default. See Opt-in form.
804	Carriers can’t verify the brand’s website: it is missing, broken, or doesn’t describe the business.	Publish a working website that shows the business name, address, phone, email, and services. See Brand verification.
805	The privacy policy doesn’t say that mobile opt-in data is not shared with third parties.	Add the statement and link the policy from the opt-in form. See Privacy policy and terms.
806	Reviewers can’t verify the opt-in: the path to the form, HELP, STOP, frequency, rates, or the privacy policy is missing.	Rewrite How people opt in and out and complete the consent text. See Message flow and Opt-in form.
807	The website is not authentic or complete enough to verify the business.	Complete the website so that reviewers can check who the business is and what it does.

Code	What carriers found	What to do
851	The privacy policy and the START response are both incomplete.	Fix the privacy policy’s sharing statement, and include the brand, opt-out instructions, and support contact in the START response.
852	The privacy policy doesn’t say that mobile opt-in data is not shared.	Add the statement and remove any text that contradicts it. See Privacy policy and terms.
861	The consent text and the keyword responses are incomplete.	Name the brand and the message types, and include frequency, rates, HELP, STOP, and policy links. Complete the START, STOP, and HELP responses.

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