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Before a campaign is reviewed, carriers verify the brand: the business or person that sends the messages. If they can’t verify it, the brand page lists the details they flagged.

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Fix flagged brand details

1

Open the brand

Open Organization settings. Under Compliance, select 10DLC registration. In Brands, select the brand.
2

Correct the flagged details

Under Fix and resubmit, each flagged detail shows what carriers found. Change the details, and then resubmit. Resubmitting a brand is free.

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Common brand findings

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Business brands

Carriers compare a business brand with official records, so enter the details exactly as they are registered:
  • Legal company name and EIN: enter them exactly as they appear on the IRS EIN confirmation letter (form CP 575). On that letter, the first name is the legal name and the second is the DBA.
  • Address: use the address from the same letter, written the same way. A small difference, such as “Street” instead of “St.”, can stop verification.
  • Entity type: choose For-profit or Non-profit to match the registration.
  • Contact email: a large company must use an email address on its own domain, not a free email provider (rejection code 713).
Changing the legal name, the EIN, or the entity type sends the brand back for verification.
Publicly traded companies need an extra email check from The Campaign Registry before their campaigns can be reviewed. Contact Photon support before you register a publicly traded company.

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Website

Carriers open the brand’s website to check that the business is real. The website must:
  • Open without errors and without a sign-in.
  • Show the business name, address, phone number, and email address.
  • Describe what the business does, for example on an about page.
  • Belong to the registered brand. A platform’s or reseller’s website is not accepted for its customer’s brand.
A missing, broken, or incomplete website is rejected with code 804 or 807.

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Personal brands

A personal brand registers one person who sends messages without a company tax ID (a sole proprietor).
  • Verification: a code is sent by text to the person’s phone. Enter the code on the brand page to verify the brand. The phone must be a mobile number that receives texts.
  • One campaign: a personal brand can have only one campaign.
  • Who qualifies: if the business has an EIN, or its name contains words such as LLC, Inc, Ltd, Corp, Company, or LLP, register a business brand instead. Names with words like Bank, Loan, Insurance, Clinic, Health, Real Estate, Agency, Church, Club, Group, School, Software, or Marketing also don’t qualify. These brands are rejected with code 801.
  • Address: use your home or business address. PO boxes are not accepted.

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Brands for other businesses

Register the brand of the business that sends the messages. If you send messages for your customers, register a brand and a campaign for each customer. See The sender must be the registered brand.