Photon builds infrastructure for deploying AI agents into messaging platforms people already use.

Spectrum is Photon's developer platform for connecting AI agents to messaging channels such as iMessage, WhatsApp, Telegram, Slack, Discord, and Instagram.

Who is Spectrum built for?

Spectrum is built for developers and teams building conversational AI agents that need to communicate through existing messaging platforms.

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Bring your agents to WhatsApp Business

Send, receive, and take action across the WhatsApp customer journey with Photon - an official Meta Business Technology Provider. Power 1:1 conversations, approved message templates, rich media, contextual replies, native reactions, and click-to-WhatsApp campaigns through Meta’s official Cloud API.

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WhatsApp is used by 3.3 billion+ users worldwide.

iMessage is used by
150 million+ Americans

The default place to talk. From personal plans to customer conversations, WhatsApp is already where people coordinate everyday life - across friends, family, teams, and customers.

No app. No onboarding. Tap a link or text a number, and your agent opens directly in WhatsApp. No app to download, no signup to complete. Your agent is on the best platform people open every day.

Feels personal. Because it is. WhatsApp is where people already have their most important conversations. When your agent shows up there, it makes every interaction feel natural, familiar, and human.

The interface everyone knows. Everyone already understand how to use WhatsApp. That means no learning curve for users and a way to reach customers far beyond the AI bubble.

The default place to talk. From personal plans to customer conversations, WhatsApp is already where people coordinate everyday life - across friends, family, teams, and customers.

No app. No onboarding. Tap a link or text a number, and your agent opens directly in WhatsApp. No app to download, no signup to complete. Your agent is on the best platform people open every day.

Feels personal. Because it is. WhatsApp is where people already have their most important conversations. When your agent shows up there, it makes every interaction feel natural, familiar, and human.

The interface everyone knows. Everyone already understand how to use WhatsApp. That means no learning curve for users and a way to reach customers far beyond the AI bubble.

Engage customers throughout the journey

Use WhatsApp Business capabilities to support both inbound conversations and proactive outreach.

Photon delivers reliable, low-latency agent execution and messaging infrastructure.
built to scale with real user demand.

Proactive message templates Send Meta-approved utility, marketing, authentication, and service messages.

Transactional notifications Deliver order confirmations, shipping updates, payment notices, and account alerts.

Interactive messages Add reply buttons, selectable lists, and calls to action that help customers respond quickly.

WhatsApp Flows Let customers book, choose options, or submit information without leaving WhatsApp.

Rich media and attachments Send images, videos, documents, locations, and other supported content.

Contextual replies and reactions Reply to specific messages and acknowledge customers using native reactions.

Keep your WhatsApp Business identity

Connect the WhatsApp Business Account and phone number customers already associate with your business. Your agent communicates through your organization’s WhatsApp presence, keeping the relationship in one place.

Turn campaigns and entry points into conversations

Click-to-WhatsApp ads from Facebook or Instagram

WhatsApp links on websites and landing pages

Instagram contact options, Facebook Pages, QR codes, and business phone numbers

Once a thread begins, your agent can answer questions, collect details, qualify intent, and help the customer take the next step.

Connect in three steps

Connect Meta Business

Authorize the WhatsApp Business Account and phone number your agent will use.

Add the provider

Configure WhatsApp Business directly with Meta credentials or through your Photon project.

Start the conversation

Receive customer messages and reply using Spectrum’s agent-ready conversation objects.

Built to complement Meta Business

Connect WhatsApp with the wider Meta ecosystem while keeping
business-account, verification, measurement, and policy configuration in Meta.

Photon delivers reliable, low-latency agent execution and messaging infrastructure.
built to scale with real user demand.

<1s

Delivery

Keep customer conversations fast on Photon’s edge network.

99.9%

Uptime

Run on messaging infrastructure designed for production workloads.

Minutes

Ready to connect

Connect WhatsApp Business without building the entire messaging layer yourself.

Platform

Spectrum is the infrastructure behind production-ready messaging agents—connecting AI, conversations, and real-world actions across iMessage, WhatsApp, Telegram, and more.

Build once, deploy everywhere, and scale without managing fragmented messaging infrastructure.

Spectrum is the infrastructure behind production-ready messaging agents—connecting AI, conversations, and real-world actions across iMessage, WhatsApp, Telegram, and more.

Build once, deploy everywhere, and scale without managing fragmented messaging infrastructure.