Bring your agents to WhatsApp Business
Send, receive, and take action across the WhatsApp customer journey with Photon - an official Meta Business Technology Provider. Power 1:1 conversations, approved message templates, rich media, contextual replies, native reactions, and click-to-WhatsApp campaigns through Meta’s official Cloud API.
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WhatsApp is used by 3.3 billion+ users worldwide.
iMessage is used by
150 million+ Americans
The default place to talk. From personal plans to customer conversations, WhatsApp is already where people coordinate everyday life - across friends, family, teams, and customers.
No app. No onboarding. Tap a link or text a number, and your agent opens directly in WhatsApp. No app to download, no signup to complete. Your agent is on the best platform people open every day.
Feels personal. Because it is. WhatsApp is where people already have their most important conversations. When your agent shows up there, it makes every interaction feel natural, familiar, and human.
The interface everyone knows. Everyone already understand how to use WhatsApp. That means no learning curve for users and a way to reach customers far beyond the AI bubble.
The default place to talk. From personal plans to customer conversations, WhatsApp is already where people coordinate everyday life - across friends, family, teams, and customers.
No app. No onboarding. Tap a link or text a number, and your agent opens directly in WhatsApp. No app to download, no signup to complete. Your agent is on the best platform people open every day.
Feels personal. Because it is. WhatsApp is where people already have their most important conversations. When your agent shows up there, it makes every interaction feel natural, familiar, and human.
The interface everyone knows. Everyone already understand how to use WhatsApp. That means no learning curve for users and a way to reach customers far beyond the AI bubble.
Engage customers throughout the journey
Use WhatsApp Business capabilities to support both inbound conversations and proactive outreach.
Photon delivers reliable, low-latency agent execution and messaging infrastructure.
built to scale with real user demand.
Proactive message templates Send Meta-approved utility, marketing, authentication, and service messages.
Transactional notifications Deliver order confirmations, shipping updates, payment notices, and account alerts.
Interactive messages Add reply buttons, selectable lists, and calls to action that help customers respond quickly.
WhatsApp Flows Let customers book, choose options, or submit information without leaving WhatsApp.
Rich media and attachments Send images, videos, documents, locations, and other supported content.
Contextual replies and reactions Reply to specific messages and acknowledge customers using native reactions.
Keep your WhatsApp Business identity
Connect the WhatsApp Business Account and phone number customers already associate with your business. Your agent communicates through your organization’s WhatsApp presence, keeping the relationship in one place.
Turn campaigns and entry points into conversations
Click-to-WhatsApp ads from Facebook or Instagram
WhatsApp links on websites and landing pages
Instagram contact options, Facebook Pages, QR codes, and business phone numbers
Once a thread begins, your agent can answer questions, collect details, qualify intent, and help the customer take the next step.
Connect in three steps
01
Connect Meta Business
Authorize the WhatsApp Business Account and phone number your agent will use.
02
Add the provider
Configure WhatsApp Business directly with Meta credentials or through your Photon project.
03
Start the conversation
Receive customer messages and reply using Spectrum’s agent-ready conversation objects.
Built to complement Meta Business
Connect WhatsApp with the wider Meta ecosystem while keeping
business-account, verification, measurement, and policy configuration in Meta.
Photon delivers reliable, low-latency agent execution and messaging infrastructure.
built to scale with real user demand.
<1s
Delivery
Keep customer conversations fast on Photon’s edge network.
99.9%
Uptime
Run on messaging infrastructure designed for production workloads.
Minutes
Ready to connect
Connect WhatsApp Business without building the entire messaging layer yourself.
Platform
Spectrum is the infrastructure behind production-ready messaging agents—connecting AI, conversations, and real-world actions across iMessage, WhatsApp, Telegram, and more.
Build once, deploy everywhere, and scale without managing fragmented messaging infrastructure.
Turn your WhatsApp Business
account into an agent interface
Connect through Photon and start handling customer
conversations |on the official WhatsApp Business Platform.
